serocell is a multi-faceted electronic musician operating under a wide range of aliases for different projects and themes, he has a distinct abstract perspective, which runs through all his works.
Born in the heart of nowhere special, Kettering, England, his music bears a strong flavour of rural isolation. But if isolation and alienation defined his aesthetic, it is rather the connectivity and creative possibilities of affordable computing that has defined his career. He cut his teeth in the Yesmate forum, which led to the Yesmamma compilation in the late nighties, released by the forward thinking Ninjatune label.
serocell was quickly fascinated by the possibilities of internet publishing, founding with a few like minded musicians in 2000 the s900 collective which quickly led to s900 television, a weekly audio/visual streaming show at times independent, at others part of the pirateTV organisation, it offered an experimental alternative to a largely vanilla electronic music scene. s900.tv continues to this day, transmitting now as a podcast it charts both the music of the s900 collective and the music that collectively inspires their work.
serocell has worked extensively in the netlabel scene seeing releases in the Infinite Sector Project, Timetheory and Digitalbiotope to name but a few. He is probably best know for his involvement in the copyright bating ‘Hippocamp ruins Pet Sounds’ remix album of the Beach Boys classic. More recently in 2008 serocell created the ‘try before you buy’ label, unclassed media. A project partly inspired by the struggle of the record industry to define itself in a deconstructing market.
An avid believer in the expanding possibilities of internet communication and the way it is coming to shape the world around itself. serocell, like so many of us, is not waiting for the music industry to explain how we should use it.